Conversational Architect

Just received a twitter message from Steve Rubel with a tinyurl about the blogger David Armano from Logic + Emotion lecture at a recent marketing conference that Bob Glaza blogs about it here. He has embedded the slide show - from slideshare link here - that David Armano used, into his blog which clearly describes how consumers are people and people crave experiences, pleasurable, useful, sustainable experiences which involves design, good design, which doesn't necessary need marketing. He pinpoints five building blocks, usefulness, usability, desirability, sustainability and sociability and leading on to explain that marketeers have to become conversation architects. On the logic + emotion link David Armano describes talking to groups of people for and hour and half and watching to the audience's body language. I prefer talking to much smaller groups of people, involving much more interaction, explanation and productivity, being much more of a conversation and relationship instead of being just a loudspeaker.

Comments

[BobG]

Thanks for linking to my post Damiano - I tried to offer my reactions. Frankly, i was pretty impressed with how long Armano carried on. My ideal communication preference is similar to yours - smaller is better. Of course, in person is ideal.