THE LINKS
Dan Copley from Google UK used the recent Jet Blue episode to explain the power of the consumer through the blogosphere and the appearance of conversational marketing as an example of the future of advertising and marketing. Hugh McCloud from gaping void articulates it so much better and takes it so much further here in his posts Edelman talk and advertising 2.0 does not exist and the porous membrane.
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March 27, 2007
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