In the beginning

THE PARAGRAPH
In the beginning...what do I say now? I have no idea how to begin this blog. It's taken weeks, a few months to be honest to get to this point of publishing my first post and I still don't know how to begin.

Coming from a film development and production background, I inadvertently fell into film advertising and am now deeply involved in exploring, learning, absorbing, trying to find a conclusion to the implosion,  'the convergence' as I call it. Following over 150 blogs (and counting) has turned me into a sprouting infomanic and it's about time I gave some ideas back to the blogosphere. I will endeavour, to hopefully adher to the main priniciples of blogging. To be honest, informative and bring an entertaining point of view in our fast evolving media world (ad world included). I like to think I spend my life inspiring, passionately promoting ideas through word of mouth, the oldest, cheapest and the most honourable form of advertising. I'm interested in meeting the likeminded and sharing ideas. The twentieth century was where knowledge was power and used to one's selfish advantage, the twenty-first century where sharing is power. Linking with your world. Click here for his relevant post on his blog and watch Jeff Jarvis here (link below too). He explains it so articulately.

I'm going to try to keep my blog clear and basic. To begin with I will try and produce THE PARAGRAPH of opinion and ideas, then there will be THE LINKS paragraph which will take you somewhere to inspire, educate and take you off on a tangent to flood your mind with ideas, whether entertaining, engaging, hopefully always 'remarkable' - watch Seth Godin to explain all.  Very occasionally I will link to my employers (RSA Films/Black Dog) work.  I'm sure it will evolve and change with time.

THE LINKS
Jeff Jarvis and his wonderful take on the future of us and TV. Try and watch this all in one go, without interruptions.

WOM film worth watching for a quick visual education of Word of Mouth marketing.

Got Milk - Get the Glass campaign - a snakes and ladders animation treat of a game from the Californian milk board, beautiful work but flawed in it's slow to load, sometimes, but worth it in the end. Engaging view of the future.

RSA FILMS & BLACK DOG NEW WORK LINKS
HSBC 'Bad Boy' is the great new spot by Joe Carnahan at RSA Films for JWT London

Artic Monkeys - 'Brianstorm' is the new musicvideo for the artic monkeys single directed by Huse at Black Dog