THE PARAGRAPH
I attended the Timesmedia sponsored IPA lecture last night. I went to the last lecture on ‘insight’ last month out of curiosity and enjoyed it, listening to a BBH planner and media man discuss their roles in advertising. I realised that there’s a sections of advertising and marketing that never cross paths. That has to change, doesn't it? I’ve become interested in planning simply because most ad bloggers are planners. It’s a rich source of ideas and full of diverse opinion and that is why I was drawn last night. It was fascinating, knowing no one, sitting amongst that select group of the ad industry. I wanted to comment but didn’t in the end and realised I’d save it for here. I wanted to say to all there what was I doing there? There was me, agent, producer, digital strategist for RSA Films sitting amongst the cream of planners debating about blogging and it’s effect on planners industry. But there’s a clearly a bigger picture here. In some eyes, we’re all in a state of flux or we’re all absorbing, embracing the incredible new ideas and the opportunities coming within the ad industry and also all media. Everything is up for intepretation. Everything is melding and intertwining of which new models are rising out of the ashes of the old ways. I felt in a way planners were clinging to something in the past but also negotiating a way to the future. There will always be a need for research and insight but won't much of this valuble data be available to everyone from now on? Isn’t that just it that we’re all taking an interest in each other’s opinions, each other’s work, each other’s ideas too, causing exponential effect that new radical models are appearing out of the all consuming power of the net because of technology? We have three runners at RSA all trained camerapersons, editors and directors because they can do everything themselves because of technology.
It was ironic that I then went on to the Shots 100th issue party for the production and creative elements of ad industry, a completely different side and environment to IPA talk, chalk and cheese but ironically working along side each other and trying achieve or servivce the same aim, to create great work or content, that is effective for clients. Why don’t directors ever sit down with planners? Have they ever? Shouldn’t they be able to see the bigger picture, understand the whole process? They might, just might have something to add or add to each other's roles. Why is the ad industry so decompartmentalised?
Here’s the great new trailer for GTA4, I might, just might buy PS3 just to play this game as it’s the only game in the past versions that truly engaged me in it’s imagination and integration.
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