THE PARAGRAPH
It's the era of sharing ideas, linking the likeminded, causing the conversation, (read David Armano's great piece for businessweek) that's changing the way we communicate, market and engage with each other, whether it's me, the individual, or you, the huge faceless business. We're seeing the slow death of communication channel scarity and spreading networking tenticles of long tail fragmentation and new portals of aggregation. This democratization is causing business to engage with it's consumer, because the consumer can now communicate cheaply, instantanously and easily with the likeminded world. Business has to now communicate on the individual's terms. We're seeing humanization of corporations with the power is now our hands, we can control what we consume, when and how, so new fragmented, imaginative and meshed forms of marketing are sprouting primarily through this medium. John Moore's Brand autopsy calls it the venom of the crowds taking five points to avert PR disasters from this must read businessweek 'Web Attack' article.
Here's a web video explaining Creative Commons - The meshing of traditional forms of communication through the explosive growth of new offline hardware and online software technologies and ease sharing of our creativity has brought about the creative commons license. Linking and ultimately sharing our films, music, words so 'people can use it, learn from it and be inspired'.
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