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Greg Vendino is forced to watch 'interrupted advertising' while on holiday. Branding and blended content anyone?
Here's a piece of engaged advertising content, slow to load. A driving game for BMW that gets you to register to experience it more. nothing really that innovative but worth a try.
Lastly a political cartoon starring the super-duper heroes of the next US presidential election. Hillary, Obama, Edwards and Gore all star against the evil Bush Empire.
Before you do anything, watch this now. For an amateur this is pretty good. A compelling CGI short film that completely engaged me. What is it with Italian computer animators? They're all obsessed with robots! It's an Italian view on Godzilla robots at Pearl Harbour. It has it's flaws but you'll forgive them. It's by Cee Gee, an Italian CGI artist. An amateur CGI artist. Enjoy.
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There was the Web 2.0 Expo in San Fran last week. A useful and informative blog called Read/Write Web ran a competition to win a ticket for the Expo. Here are three different definitions of Web 3.0.
Here's the first humourous description from Josh.
"Web 3.0 will complete my sentences. It will think ahead of me. In a sense, it will think for me. For example, if I write "I like..." a web 3.0 app will complete my sentence with "...big butts and I cannot lie."
But in all seriousness, if you read Robert O'Brien's winning entry, he clearly explains what Web 1.0 was, then articulates Web 2.0 to predict what Web 3.0 will be. Worth a quick read.
The most elegant visual example of engagement and WOM from David Armano's Logic + Emotion.
Then I found this comparative diagram. We see traditional steps and one way street of monologue advertising model down the left side, with on the right, a circle or 'merry-go-round' of the new conversational advertising model encompassing social media platforms, advertiser or product creators, content creator, media, consumer DJs. I found this on the iamparagon blog. Click on the diagrams to view more clearly.
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Joseph Jaffe, on his Jaffejuice blog finds the latest reason for low TV ratings to be Daylight.
Found this from the great adland blog. An Atlanta agency''s attempt at engaging clients - ourindustryisbroken.com
Here's a simple 'remarkable' viral for the supposedly smallest MP3 player...
This is a great WOM (word of mouth) story from Buzz Canuck's always great blog and clearly a classic case of a much more common experience in the near future. Involves rich golfers, AMEX and a special guest.
Coming from film-centric side of advertising (really nothing to do with this but could be an interesting future content pitch), and explaining this the traditional agencies here in UK would be appreciated but it's just too obvious to them, even too practical, consumer , client and client’s mascot rubbing shoulders, a perfect offline to online conversation. They're still blinkered or unaware to the real power of WOM and how to really (was going to say exploit) but integrate it into a strategy.
The more niche and more fragmented and the more reinforced likemindedness within these ultimately millions of ghettos (remembering they’re all geographically disconnected) clearly new advanced and imaginative ways of targeting society become available, the more it's 'a sure bet' that you're have the perfect reception from any particular niche audience and with a 'Woods' being the icing on the cake turns 'speedboat wake' into a 'tidal wave of WOM'.
In the past this has always been the case in the offline world it's just so obvious these likeminded ghettos are instantly more interconnected/networked with every other 'neighbouring' niches and if it has mass appeal comes 'above water' as online is a so more efficient and instantaneous than offline. Soon the whole mass will be on the same medium or let's say 'above water'…then what?
Where are the WOM specialists in the London advertising and marketing scene? Can you point me in the right direction? Love to meet the likeminded…
Photo - George Sarosi's pic from flickr
I love the neuromarketing blog and here's a great blog post. Neuromarketing is a blog 'where brain marketing and science meet' (What is neuromarketing? - click here).
This story is about what men look at when they look at women and what women look at when they look at men, 'helping work out human desires and it's ultimate effect on public health'. Simply men look at faces first and women like to concentrate on bodies more than men. Useful to know when you're marketing to the different sexes.
This is intel's vision of future. The ultra mobile PC that does everything. Multi-touch screen, voice recognition, ultra thin, compatible with everything offline, house, car and office.
Seth Godin from 2003 at TED talking about ideas virus and TV industrial complex and idea diffusion.
TED has updated and reorganised it's great site so once you've watched this web video, which is now tagged too (you can jump to whatever subject he's talking about). Go and explore the many other great TED talks and notice the post-roll BMW 'interrupted ad'.
Here's the first zero emissions fuel cell UAV (unmanned) aircraft website. It's only a model but it's the first step to a zero emissions hydrogen-powered aircraft. Here's the web video of it's maiden flight in Switzerland.
