What's the story?

The most elegant visual example of engagement and WOM from David Armano's Logic + Emotion.

Then I found this comparative diagram. We see traditional steps and one way street of monologue advertising model down the left side, with on the right, a circle or 'merry-go-round' of the new conversational advertising model encompassing social media platforms, advertiser or product creators, content creator, media, consumer DJs. I found this on the iamparagon blog. Click on the diagrams to view more clearly.