Google and Games

Google is clearing going to change the way we play online games and effect the whole industry model. Games will have to be free, like their email, like everything else they do so well and it will be driven by advertising in all it's various new innovative forms of engagement - which are yet to see. This is the small price that will be paid but as audience data and demos is collected and analysed they will perfect targeted niche marketing to pinpoint accuracy. I can't fault Google. It's the only way to go but the powerful and controlling predictive effect of it all is worrying and scary in many ways. People will one day take tests to predict their own futures and may react against the truth of their results. React against themselves. That would make for an interesting story.