Nitmesh

Microsoft Multi-touchscreen Table Surface computer

A couple of months ago I posted a microsoft web video advertising jobs at microsoft's research lab. The film was primarily aimed at computer students and this piece of the future was shown being used to transfer film and music. I thought it was a couple of years away but I guess it was reality I was watching as this latest web video illustrates below and it's going to be with us all by the end of this year. It's called surface. It will be in hotels, restaurants and other public venues to begin with but hopefully soon it will be mass-marketed and end in our tables and on our walls.

UPDATE - I found this too at the great ElectroPlankton. CityWall. A large multi-touch display in Helsinki Finland which acts as a collaborative and playful interface for the ever-changing media landscape of the city.

TED Talk - Sir Ken Robinson

I love TED and one day I will go. I sent this link to a friend in Los Angeles and after watching it he said he then watched another seventeen talks in a row. Here's Sir Ken Robinson who with great humour discusses creativity, our outmoded educational system and how we should educate our children.

Fan Generated Musicvideo

Here's a lovely musicvideo made by the staff of Connected Ventures and it looks like a fun place to work. You're intrigued straight away and once it starts you can't help immediately smiling in appreciation. This form of UGC can only grow into a whole new form of musicvideo. I look forward to seeing their next production. Enjoy.

The song is Flagpole Sitta by Harvey Danger.

Google and Games

Google is clearing going to change the way we play online games and effect the whole industry model. Games will have to be free, like their email, like everything else they do so well and it will be driven by advertising in all it's various new innovative forms of engagement - which are yet to see. This is the small price that will be paid but as audience data and demos is collected and analysed they will perfect targeted niche marketing to pinpoint accuracy. I can't fault Google. It's the only way to go but the powerful and controlling predictive effect of it all is worrying and scary in many ways. People will one day take tests to predict their own futures and may react against the truth of their results. React against themselves. That would make for an interesting story.

True Mass Integrated Brand Advertising Experience

MSNBC.com Newbreaker Experience. Here's a piece of brand advertising that's an interactive game that's played by a packed cinema audience invented by Brand Experience Lab. It's a genius idea. This is true interactive (branded advertising) entertainment. I'm certain this has drawn people to the cinema just for this experience and not just the film. This is clearly a fun future form of a 'conversation with the consumer' and it has so many exciting imaginative possibilities. Going to the cinema (to any mass public big screen event - concerts, ice hockey, World Cup football in public squares) and enjoying the bonding as an audience (and playing another audience in different cinema = maybe see each other?) then enjoying a movie then spreading the WOM...and don't forget the lucky brand...I want to play it!

UPDATE Ilya at the Advertising Lab (MIT) blog has interesting theory about the whole practical concept too.

The Break Up Web Video

This piece of web video called The Break Up was created by Geert Desager and clearly illustrates the relationship between the advertiser and consumer. Mack Collier's The Viral Garden blog links further to all the reactions. Here's the introduction from the site.

'The Break-Up' – soon available on www.bringtheloveback.com - is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone. Go and have a look at http://bringtheloveback.com'

The Break Up
Uploaded by geertdesager

Learning to read & Brands

Taking my son to school we played a game. A learning to read game. The game involved recognising the brands on cars and very quickly he recognised the first letters of a logo and gradually learnt the car's brand name. Volvo, VW, Honda, Ford (which for some reason confused him everytime but got there in the end), he soon was pointing them out with confidence. We'll going to move on up to car names and then the possibilities are endless.

In Boston part 2

Here's the couple of pics from Cambridge Mass...

In Boston

I'm in Boston Mass visiting family. I went into Brightcove and met Josh Hawkins and Eric Elia there to find out more about what their up to and their expansion into Europe. I wanted to know how we could work with them in the future.

Cambridge Mass is where MIT with all the explosion of new architecture for tech and biotech companies.

Here's a few photos...including organic butchers sign ....

Traditional vs Online Advertising

Comparison diagrams of traditional Advertising verses Online advertising from the creativesocialblog.

Here's the traditional advertising model.

Here's the Online advertising model.