Portugese Taxi Guerrilla Marketing Campaign

Here's a great idea. So obvious in it's simplicity, it's originality, it's practicality, and it's success through I'm sure, all that drunk WOM. You can take it away and it would be visible and remarkable around the home, workplace, club, pub and restaurant, especially as it's going to live near any phone and will only generate stories amongst all visitors, so much better than those flat direct mail business cards that flood our doormats that only end up in recycling bin.  This is from Michal Pastier's, always great, original and seminal  Adarena. One of the most invaluble European adblogs. I make every London creative I visit, search it out and bookmark it into their browser.