Appalling. That's all I can say to this brand logo for the 2012 London Olympics and as for the brand logo film...I don't know why I've linked to it but what can say but god help us. I'm not blaming anyone in particular but when we have such world renowned directors and award winning post production skills here in London and this is what they produced?!
Here's Seb Coe's justification of it all (but read what Seth Godin got to say below too). We were going to apply to the London Olympic committee to try and tender for some of the film related work but once we saw the ODA application form and the hoops we would have had to jump through, we gave up. Maybe that's the problem? The tendering process might have put us all off? So I guess it's congratulations to the production companies that did win the tender...and even Seth Godin has noticed and that's saying something.
UPDATE - I have since learnt that the brand logo film was produced by an events company as an after thought for the brand launch and of course wasn't meant to be noticed by us all. Here's the actual brand film for you all to watch too.
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