SheSays is an initiative to encourage more women to go into digital advertising. They organise free monthly talks and offer free one-to-one mentorship to people wanting to start in digital. They have only been going for four months but the group has been really successful (more than 100 Facebook members and people on the mailing list).
They are now launching a site. To promote it they decided to dress up some of the digital Creative Directors and shoot four web videos, one at a conference with James Cooper and three in Cannes with Nicke (Far Far), Joakim Borgstorm (WK Amsterdam), Flo Heiss(Dare), Seb Royce (glue) and Andy Sandoz (Work club). The videos are fun but with a serious message behind them. The films were directed by Annette Armstrong and She Says is the brainchild of Alessandra Lariu - a Senior Creative at Agency Republic and Laura Jordan Bambach, Head of Art at Glue.
Alessandra and Laura organise free events and the next meeting is on July 25th. The meeting is all about future trends in digital. Here's the link to myspace page.


