Revealing Second Graph & Future of Advertising

Businessweek shows clearly who is generating content on the net. Same as my previous post of last week. It's the youth. It's split up between Creators, Critics, Collectors, Joiners, Spectators and Inactives. It's 12 to 26 year olds doing all the creating, blogging, photographing, commenting, filming and making music. So will all the old passive models like, newspapers, magazines, TV and radio suffer and shrink from all this flood of consumer/user generated content? No one is going to have the time to passively read, watch and listen to the past models if their on blogs, podcasts. video-sharing sites and social networks. Are they? Another nail in the coffin of the era of mass-media. It will still exist, just a thinner slice of the marketing pie in this competitively fragmented new world.