Social Media and it's effect on the future

Hugh Macleod at Gaping Void articulates the future through social media and it's effect on all our lives in this post for his friend, Shel Israel who is doing some consulting work for the large German ERP software firm, SAP.

Hugh says of social media 'I think it will continue to gravitate to where it has always gravitated towards i.e. Faster, Cheaper and Easier.' If you give the consumer the path of least resistance, satisfying, entertaining them, they will take it, use it. The iPod, coupled with itunes as a good early example. Maybe we have to combine, mesh much more online tech with offline tech and human nature, practical needs and wants from now on. Tech meshing with creative. I'm convinced we're going to see creative technologists appear throughout all walks of life, especially in marketing and entertainment. People that can creatively combine all new diverse forms of online ideas, concepts, softwares, social medias, existing forms of content like sound and vision and imaginatively fuse them to form useful, helpful, entertaining medias of the future. We all already seeing it through Facebook and online games.