The Net Effect - Rich Thought Provoking Links

Death of TV, End of Advertising and Television 2.0.

Here are some rich links I've aggregated over the last couple of months, all relevant and thought-provoking to our rapid technological changing TV and TV advertising landscape and revealing the net's overwhelming, crushing dominance over all traditional media.

Vint Cerf - The godfather of the net predicts the death of TV as we know it in the Guardian. Here's a quote.

"85% of all video we watch is pre-recorded, so you can set your system to download it all the time," he said. "You're still going to need live television for certain things - like news, sporting events and emergencies - but increasingly it is going to be almost like the iPod, where you download content to look at later."

TV viewing is declining. Here's newteevee post, here's Jeff Jarvis' buzzmachine post and Simon Andrew's great big picture blog post too.

Here's IBM's pdf download on the end of advertising. Simon Andrew's great blog take on IBM report.

Here's the latest ofcom report - The Communications Market Report 2007. Click to download chapters or whole report once you have read to the bottom of the foreword OR you can read Telegraph's concise synopsis of the whole report which pretty much sums it all up. As does paidcontent.org. noticing that 30% of people with DVRs specifically record TV to skip ads.

Here's a piece from businessweek on ad skipping stats. Read the illuminating comments at the bottom of the post.

Google sucks the life out of old media from Silicon Valley Insider. Google, MSN, Yahoo and AOL ad revenues grew by 42% - $1.3Billion, while traditional TV, radio, magazine and newspaper ad revenues shrank by 3% - $280M. This might be the trickle which could very soon become a torrent.

Why do we skip Ads? There's too many of them. If we all made longform 'event' films/compelling branded content would we less inclined to skip? Toadstool blog with more rich links included.

Giles Rhys Jones on Interactive Marketing Trends gives us a top ten trends in digital advertising in 2008 but read number 4 & 6 with his ideas about TV advertising and the role of production companies.

Is the future of TV online? Not yet. Says Mediashift.

Here's a taste of the future of TV - Forbes piece on TV 2.0.

What will be the 'phoenix' of new ad revenue models, if any, that will stick and rise from the ashes of our slowly disappearing traditional streams of revenue in this, now, ruthless consumer controlled, new technological media environment. Anyone care to comment?

 

Comments

[giles rhys jones]

some great links here nitmesh and thanks for including mine.