Thoughts that hopefully generate reactions and comments

Goodby Silverstein web video talk switch from traditional to digital - LINK

Guide through new Apple OS Leopard software - LINK

Future of all forms of media articulated in this great post from Joshua Green from the MIT Convergence Culture Consortium, Hollis Towns the Executive Editor of the Cincinnati Enquirer and Bill Stewart of IBM Digital Media at Kent Sate Media Mindsets Conference. - IMPORTANT LINK

Film industry blaming games industry for it's woes when there's a fundamental content consumption shift going on. From MMM - LINK

David Slade's new film - 30 Days of Night Variety film review - LINK

So you want to go viral?  - Matt Dickman's blog - LINK

More people playing online games than watching TV
This is a dynamite stat for the traditional forms of media like TV commercial production and worrying for traditional content production but will people just watch TV, play games, IM, email etc all at the sametime? Read a stat recently that said more technology in the home, the more TV was watched or is it just left on in the background? When the (appropriate demo) brands realise this amazing fact, as Toyota is beginning to, it's going to be fascinating to witness how it's going effect my industry - traditional commercial production. Why in the UK are we making traditional commercials more than ever? Will all these different fragmented channels survive? Visiting a commercial TV channel who are top of the long tail of digital TV in UK they claim the fragmented audiences are coming back to the established branded trusted channels and deserting the new niche digital channels. I don't know who to believe but the meshing of games, branding and some form of usefulness or entertainment is clearly the way forward. Interactive and not passive anymore. from the great wonderland blog.

Simon Andrews has a good take too how all online games will be free - LINK