Ford Balloons Viral from New Zealand

Here's an example of a piece of traditional TV advertising working in conjunction with a web video viral. Ogilvy London and Ford produced a traditional TV ad where cars floated away in the sky. I never quite understood it but JWT Auckland, which has the Ford account in NZ took the release of the original ad one step further by producing this obvious idea for a viral which then went onto become a traditional worldwide new story driving viewers back to the net and breaking records on youtube especially in the comments. via JWT blog

Comments

[Alistair Beattie]

hate to be a dissenter but this was quite lame. the interest of mainstream media helped the numbers, but really....