JWT commissioned this two and half minute webisodic series financed by Sunsilk hair products which actually runs in the ad breaks of Sex in the City on TBS TV channel. The series is also clearly similar to Sex in the City too! Created with the actor Paul Reiser, from Mad About You sitcom. Having the same ratings as Sex in the City, a second series of sixty-five episodes was commissioned and Elle.com was brought in to partner the production. We are seeing the first signs of the merging TV and online. Will this model become commonplace, short and long form contextual content next to each other or will we see the multibranded fully financed content model or it's other name, product placement?
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February 20, 2008
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Listed below are links to weblogs that reference Lovebites - Branded Content Webisodic Series:
» Lovebites - Branded Content from IF!
Branded content arguably hasn't exploded in the way that it was expected to, however, there have been some interesting experiments and Lovebites, commissioned by JWT for Sunsilk is one of them. It runs in the adbreaks of Sex In The City on TBS and in ... [Read More]
» Where Commercials Once Were from AdPulp
I can't believe I haven't heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard. Lovebites is a 2-minute show that runs during commercial slots on "Sex in the City" reruns.... [Read More]
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Great blog in here. Love to watch the season 1 and 2, can't wait the season 3. I love the video even if I can't here it but it makes me smile.
Jason Zenteno
Posted by: sunsilk philippines | September 23, 2009 at 09:59 AM