Trucks - Sequel to Cadbury's Gorilla Film from Fallon London

It's here, after the huge viral success of 'Gorilla', Glass And A Half Full Productions launches its second major production and this time it’s the turn of ‘Trucks’.

Click here to watch the film, again directed by the Fallon's Creative Director, Juan Cabral.

Great Queen song...anyone care to comment?

Comments

[director]

Thanks for sharing. Happy to comment.

Didnt like it.

Can intellectualise, analyse, etc etc but really this just doesnt really bring anything to the table. Its a car chase, with a slight situaional quirk, but I found myself waiting for something to happen. And waiting.. It wasnt particularly well directed either. Not enough 'small' comedy moments, was the generic set of chase shots and that was it.

Gorilla was fantastic, because it was humble, original, funny, quite weird, and with a genius sync. Some people will like this for sure.

I didn't. Uninteresting, almost bland.

[Matt@Burst]

I have to agree, just didn't make me feel the way that Gorilla did, no sense of anticipation or amazement.

Tough to capture the magic twice, tougher when the bar has been set so high.

I did enjoy the look of the spot, but otherwise it just didn't do it for me.

[director]

True Matt, the bar was extremely high. Despite that though, something went wrong in the creative here. A gorilla playing drums to a hilariously over-emotional-in-the-context track was out there. Its random, ridiculous, and the success was all about these dynamics. The follow up idea I think needed to have the same qualities.

The idea is just dull.

[Barry]

Agreed. The ads plain dull, and is painfully slow to sit through.

[Rachel of RDDC]

didnt really impress, the surprise and the ingeniusly 'new' feeling wasnt there.

[Chi-chi Ekweozor]

Hmm,

Made me think of the Transformers movie...

Not sure I get it but disagree it has to live up to Gorilla.

Will certainly get people talking either way.

Mission accomplished.

[director]

I totally disagree that getting people talking is mission accomplished in this case. We are talking yes, but everyone here works in or around the business I guess. This is totally seperate to general public need it to be funny. It isnt. They need it to be stand out. It isnt. This is supposed to be a hit count machine. People have to like it. or hate it. But there isnt enough to hate. Cadburys have just made a spectacular mess of flake with joss stone and your argument would suggest that all that negative feeling is positive for the product.

I really dont like the get people talking = mission accomplished argument. Its an apathetic outlook which undignifies and undermines alot of creative endeavour. It sounds like an excuse.

"my dog ate my homework".

[jeff]

this is a miss. cabral shouldnt direct. and fallon are falling off.

[Jamie Coomber]

Great song, but the ad left me feeling a little flat. Fallon were always going to have a difficult time following up the Gorilla ad which was a brilliant execution so to Director's comments above, we would naturally be talking about the Trucks follow up whether we like it or not.

It didn't make me smile and I didn't feel rewarded but maybe I wouldn't have felt like this if my expectations hadn't been so high?

[Paul Williams]

I too wanted a little more. Maybe a winner in the race? Maybe the winning truck being crowned and being the hero of the day?

I think if the trucks were personalised a little more, we may come to like the characters. Therefore identify with the sense of fun.

Also strangely reminds me of Jayce and the Wheeled Warriors from the 80's.

[mike power]

Regardless og how great the previous ad was they have to be judged on the quality of this one. Unless I'm missing some incredibly clever psychological subtext here I just think it's rather tame. What does it do for the brand? And there is the unfortunate timing, an airport theme, what with T5 and all that!

[MM]

Gorilla was so good because it was never expected. This is still a whole lot better than bell ringing monks and if Fallon have lost the plot over this, where does that leave AMV?

Consumers will like this, especially 99.8% of the population who are laughing at T5 and the mysterious dissapearing bags.

[MM]

Gorilla was so good because it was never expected. This is still a whole lot better than bell ringing monks and if Fallon have lost the plot over this, where does that leave AMV?

Consumers will like this, especially 99.8% of the population who are laughing at T5 and the mysterious dissapearing bags.

[rubbishcorp]

Hey Nitmesh.

Hope you are good. I already posted, glad to see I am not the only one

http://www.rubbishcorp.com/rubbishblog/cadburys-truck/

[Anne]

I agree with the majority above though the clip has potential for a Car's-like movie segment. :)

As for an advert - it doesn't go anywhere.

[flipper01]

Gorilla should have been a one off. Trying to turn it into a campaign was always going to be tricky.

This is a nice idea, but the 'kooky factor' of Gorilla is lost with this as you come away with it thinking "oh, it's the follow up to Gorilla" and not the "WTF? I've gotta send that around" reaction of Gorilla.

[Daman]

It is well shot, and it's always fun to imagine machinery having a life of it's own after the humans have gone. The only problem is it has absolutely nothing to do with chocolate. Cadbury-Schweppes seems to be having this problem with most of it's advertising, also on the beverage side. This is not nearly as good as the Cherry Chocolate Rain viral video they did with Tay Zonday for Diet Cherry Chocolate Dr. Pepper.
http://youtube.com/watch?v=2x2W12A8Qow

[director]

I personally have no problem with the fact that it has nothing to do with chocolate. Like gorilla, its intented to simple evoke a feel good factor that is then associated with the brand indirectly. Thats fine.

It just doesnt work.

[Katherine Reschke]

I agree that it is not a patch on the Gorilla ad and is unlikely to go viral.

[Hannes]

Hi Damiano,

I agree with what most people say. It's fun to watch and the vehicles are well characterised. The little plotline of the Herbie-like if-your-not-strong-you-should-be-smart starts of promising but where does that take you? Nowhere. Suddenly we're up in the air and there is some bar of chocolate.

It seems absurd, but actually it isn't. The racing cars and the fight between the big cars and the little one as well as the matrix slow-motion are already absurd in itself. It misses the WTF-factor like flipper01 writes.

It would have been much funier if something very ordinary would have come accross like a mom and her kid crossing the runway on a crossroad with trafic lights while she would hand the kid some chocolate.

Or have a matchbox car roll out of the luggage beating all these big ego's by chance.

This vid is definitely unlikely to go viral. But it might go viral if you'd give it an open ending and invite people to add a twist themselves. Pick scenario's, let viewers vote for their favorite ending, go crazy and give away a seat as a co-pilote in a real crazy carrace at night at an airport ...

[martin]

lots of interesting discussion on here, but to me what sums it all up it one simple flaw -

it isnt funny.

(and was meant to be)

I found the fact that shots.net made it this weeks hotshot funnier than the clip itself.

Sheep.

[evil]

terrible follow up...which truc is meant to be the hero..film sets up shows us two possible hero trucks..the little one and the cadbury one..confusing, badly directed, i agree not enough small comedy moments, but also badly cut...no pace, build, rhythm to what was obviously an expensive job...

another classic case of advertising hubris..the cheaper gorilla gag was funny, this is just plain dull..so what

that and it was lit like shit too..

ho hum

[Kate]

I have to add that I was not aware of the build up to this advert and was watching TV one day when it came on. I found this so funny and everyone I know who works in my building loves it.

I think the problem is people nowadays getting carried away with great expectations and graphics. The build up it'self like many movies could of ruined the advert. This took me back to childhood when you used to drive your toy cars off the table and race them.

Excellent!!

One questions that is on all our lips at work is.......are the cars really real?