Advertising Producers Association Future of Advertising Forum - BAFTA - March 5th 2008
Here's the first video of the APA's conference at BAFTA which drew 170 APA and IPA members eager to learn about the latest advertising trends. The speakers came from different perspectives and their presentations enabled the delegates to contemplate the latest thinking in their own business planning. Speakers included the commercial director of Facebook, leading Executive Creative Directors and Planners, the founder of the innovative advertising for mobiles company, Blyk, experts on trends in advertising on the internet and branded programming.
This is the first of five web videos from the conference and the first being from the IAB given by it's CEO Guy Phillipson where he tells us amongst many other facts that close to 90% of UK homes now have access to broadband and that the UK will be the first major territory in the world where digital adspend will overtake total TV adspend sometime in mid to late 2009. Other talks include Rory Sutherland from Ogilvy, Antti Öhrling Co Founder of Blyk, Marco Rimini Worldwide Head of Communications Planning Mindshare and John Nolan Head of N.One The Digital And Commercial Division Of North On.