Campari - Red Passion - Traditional TV Commercial

Just randomly found this weird seductive Italian Campari commercial through lovely twitter, through Livia lacolare's great blog.  I think the ad is a couple of years old and using Jocelyn Pook's original music from Eyes Wide Shut. Not sure what to make of it but worth a watch and hopefully stir some of you to comment. Anyone know who directed it?

Comments

[Livia Iacolare]

Hey Damiano, I know for sure that the name of this ad is "The Secret" and I believe it was produced by a British agency. Don't know who is the director though. It's not a very old ad, it started airing on 2007.

p.s. my surname is Iacolare ;)

I'm glad you reposted it, I think it's amazing and aesthetically perfect. Soon I'll post another Campari commercial.

[Simon]

Haha, this made me chuckle! It's called the Secret (2005) and was shot by Tarsem. You can find more here: http://camparigroup.com/en/press_media/campari.jsp History of Communication.

Happy thoughts

[Viviane]

I think it plays with androgny quite nicely.

[director]

this is the sort of thing that if not done right on the mark, can be absolutely awful.

this however was done right on the mark. Its a good, solid idea with a simple reverse punchline. The look and music fit... its not over complicated, the shots are good choices for it, it just works.

Only slight niggle, I knew the 'waiter' was a woman.. but it doesnt really matter.

A good spot. Thanks for sharing.