Nitmesh

Shiv Singh on Social Media at SXSW Web Video

Here's Shiv Singh, Global Director of Avenue A/Razorfish being interviewed about social media. If you don't know what social media is here's a quick web video explaining it. This interview was shot at SXSW interactive festival in Austin Texas in March 08.

APA Future of Advertising Forum - Internet Advertising Bureau Talk

Advertising Producers Association Future of Advertising Forum - BAFTA - March 5th 2008

Here's the first video of the APA's conference at BAFTA which drew 170 APA and IPA members eager to learn about the latest advertising trends. The speakers came from different perspectives and their presentations enabled the delegates to contemplate the latest thinking in their own business planning. Speakers included the commercial director of Facebook, leading Executive Creative Directors and Planners, the founder of the innovative advertising for mobiles company, Blyk, experts on trends in advertising on the internet and branded programming.

This is the first of five web videos from the conference and the first being from the IAB given by it's CEO Guy Phillipson where he tells us amongst many other facts that close to 90% of UK homes now have access to broadband and that the UK will be the first major territory in the world where digital adspend will overtake total TV adspend sometime in mid to late 2009. Other talks include Rory Sutherland from Ogilvy, Antti Öhrling Co Founder of Blyk, Marco Rimini Worldwide Head of Communications Planning Mindshare and  John Nolan Head of N.One The Digital And Commercial Division Of North On.

Sony Miami Foam City Traditional TV Ad

Here's Sony's new ad from Fallon London. I think it's time for a change of strategy. I like the idea that Sony now have a blogger site for us all to rip all the video and audio, to spread the message. Underwhelming? What do you all think? You can watch the embed below and here's the TV ad link to the Sony site.

Youth Marketing Presentation and more lovely links

Firstly I found the slideshare presentation on Youth Marketing (at bottom of this post) from the fast forward marketing trend blog. 'Youth is no longer a demographic, it's a mindset'. It's worth a quick view as well as the summary to the  Global Habbo Youth Survey, especially on teens and their favourite mobilephones here. Quoting the summary 'Examines the interests, values, attitudes, online habits of a global audience, the survey reveals teens' current media usage, consumption behaviour and brand preferences in order to better understand what compels youth around the world'

Here's a great story about how text messaging is used for flirting in India. It's from New York Times so you might need to quickly sign up for it to access the story but NYT is always full of great stories.

Here's two great pieces on the meshing of TV and the net. First in the Atlantic Monthly and second in the Timesonline.

This is an amazing site full of futuristic skyscaper designs, fascinating what architects are wanting to build. It's a competition and you have to click on '08 Skyscaper competition'

Synchstep from Pokenyc (explanation here) - This is going to be a killer app for the iphone or itouch (and every other phone for sure) and want it now. An app that synchs your music with your walking pace. Greg Elliott, the designer of it, can safely retire.

Here's a great piece on littleminx.tv. It's a division of RSA Films (where I work). They produced five shorts films from their the directors and there's links here to watch all of them - enjoy - Exquisite Corpse

Lastly my tweetcloud - I love twitter apps. Damiano via punkplanning

 

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Campari - Red Passion - Traditional TV Commercial

Just randomly found this weird seductive Italian Campari commercial through lovely twitter, through Livia lacolare's great blog.  I think the ad is a couple of years old and using Jocelyn Pook's original music from Eyes Wide Shut. Not sure what to make of it but worth a watch and hopefully stir some of you to comment. Anyone know who directed it?

Healthcare - Microsoft Futuristic Vision Web Video

I love these futuristic web videos. I posted the Nokia futuristic morph phone project web video on twitter and also the computer science recruitment film on the blog too. Here's an idealised vision of the future of healthcare. Producing films obviously makes Microsoft look good and have bloggers share them so having a tremendous network or indirect effect on us all and expedentially speeds change.  Researching this piece I found this futuristic page on stumblupon too.