Does this illustrate the effective and spreading creative power of Improv everywhere or should I say, us, the consumer who are willing to join in with all our various forms of mobile tech (see any o2 iphones in there?), for us to be creative and spread the ad brand message for free? It is brand advertising content generating user generated content equalling lovely free media.
I love the concept, but when it's the spreading seminal, original compelling content. More the merrier, as we-(media), all separate the wheat from the vast torrent of trash. Hopefully we will rapidly diminish the vicegrip power of more traditional forms of (mass) media and the vast monies that are usually funnelled to them from brands will be invested directly into more compelling content from the truly talented. The trusted bankable filmmakers, the designers, the artists, the storytellers as opposed to going to all the few safe, stockholder or government controlled middle men in our mass media. I'm not ruling out ad or strategic agencies, they have a vital role to play in future brand/content models. It's those few that control and decide for us all what we supposedly want to watch. How many people do you meet these days that don't watch TV?
It's fair enough for Adliterate to say 'we're back' about Saatchi & Saatchi and I'm not doubting it's watchable, fun and engaging but it's not exactly original, is it? There again I'm blogging it, so Richard's strategy's worked, hasn't it?
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