Mag +

<p>Mag+ from Bonnier on Vimeo.</p>

I want this now. This makes so much sense. I want it to play video too. That’s the next step.

Click a picture and it comes to life with a short piece of video maybe even with a contextual brand in it too? Would especially work for fashion and sport magazines amongst many others.

The possibilities are limitless. For more information, read below and follow the link on for more.

‘This conceptual video is a corporate collaborative research project
initiated by Bonnier R&D into the experience of reading magazines on
handheld digital devices. It illustrates one possible vision for
digital magazines in the near future, presented by our design partners
at BERG.

The concept aims to capture the essence of magazine reading, which
people have been enjoying for decades: an engaging and unique reading
experience in which high-quality writing and stunning imagery build up
immersive stories.

The concept uses the power of digital media to create a rich and
meaningful experience, while maintaining the relaxed and curated
features of printed magazines. It has been designed for a world in
which interactivity, abundant information and unlimited options could
be perceived as intrusive and overwhelming.’

Read more here -

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