From Netpop Research - 'Stated simply, 7 million people in the U.S. are contributing content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavies are also connecting with 248 people in a typical week, on average. Needless to say, the news they choose to spread can change the marketplace overnight with such scale that companies must tune in and be in a position to react quickly and decisively'
Our attention is slowly migrating away from traditional mass media, from being the massive passive. We are all communicating, interacting much more, through blogging, facebook, twitter and through new forms and easy to use tech like the iphone.
If you don't have the engaged mass audience for TV (just one example), then how can you justify the budgets to the usually high costs of production? Especially drama production, as brands directly or more commonly indirectly finance it through TV advertising. But now with net unless your content is truly compelling and truly worth spreading, who is going to find it or even bother to watch it especially as we are now going towards a VOD model where we control what we are watching, so diminishing our engagement. We are the media now, the we-media. Click through the quick slideshare below.
