This is from Microsoft and is remarkable but caused me to imagine some scarily ominous ideas. This opens up so many possibilities to the meshing of the online and offline experience. I call it meshlining, the blurring of the realities. Can you imagine a child being woken up every morning by their favourite Avatar friend? Wouldn't it become their most trusted friend maybe even with a memory too? A memory of all our past. A memory that could be instantly recalled and played back as video. It would be a descendent of seesmic, ustream or justin.tv knitted with a virtual world but showing our development from a very young age.
Imagine as that child grows up it would hark back to it's Avatar friend, but then again that friend might age with them, always be there for them, the virtual piece of their lives. On call at a moment's notice, from any screen, whether mobile or static. Be there as a virtual psychotherapist? The virtual search engine friend that's always (supposedly) right, with that one verbal answer, demographic and contextual bullseye as opposed to the choice of millions of webpages? It would always have an answer, the right answer or would it be used as a form of control? Steering you in a particular brand or product's direction, It's meshlining word of mouth, it's the perfect contextual avatar advertising!
Then there's steering you in a particular path in life? Could your parents control you, feel safe in the knowledge of what their child was thinking and doing? Be alerted when key words were discussed or searched. Keeping their child's thoughts and actions on the straight and narrow. You could be constantly being mentally assessed from the analytics from your vitual 'meshfriend' then you, or your parents could nudged you towards a particular profession or form of training from it or I mean him or her and I guess primarily through games, making education a fun and informative time. What kind of generation would our society produce? Would the youth rebel and subvert it or would we have a generation of the supertrained and supertalented who wouldn't have to remember anything at all?
Could even our mental health be monitored by the meshlining company? This leads on to you having to have a different virtual colleague at your workplace to work in concert with you in the digital workspace or would your original meshfriend play this role in your life too? Be your mirror image? So our employers could also monitor our productivity, our mood, our state of health too. We've seen this meshfriend already appear in films but this webvideois a telling clue of a fast approaching, mindblowing (mesh)reality. What do you think and what ideas have I missed? via wonderland
From Netpop Research - 'Stated simply, 7 million people in the U.S. are contributing content
online through six or more activities (uploading photos, publishing
blogs, posting ratings/reviews, etc.). These heavies are also
connecting with 248 people in a typical week, on average. Needless to
say, the news they choose to spread can change the marketplace
overnight with such scale that companies must tune in and be in a
position to react quickly and decisively'
If you don't have the engaged mass audience for TV (just one example), then how can you justify the budgets to the usually high costs of production? Especially drama production, as brands directly or more commonly indirectly finance it through TV advertising. But now with net unless your content is truly compelling and truly worth spreading, who is going to find it or even bother to watch it especially as we are now going towards a VOD model where we control what we are watching, so diminishing our engagement. We are the media now, the we-media. Click through the quick slideshare below.
Another series of lovely prototyping web videos from Microsoft Labs visually illustrating our working lives in 2019. If this is a glimpse of our future then we'll all going to clearly become content creators, linking, sharing and meshing ideas through the use of new technology. The first embed is a compilation of the other web videos below it, which are just more detailed versions of retail, banking and with the last being manufacturing which is the most imaginative, but they all packed full of (minority report) type ideas.
Imagine a time where everyone commutes to work with a tube strapped to their backs. The tube unravels and you have this to consume your media, even a touchscreen too. via dvice.com and thanks to Helge at 180360720
Advertising Producers Association Future of Advertising Forum - BAFTA - March 5th 2008
Here's the first video of the APA's conference at BAFTA which drew 170 APA and IPA members eager to learn
about the latest advertising trends. The speakers came from different
perspectives and their presentations enabled the delegates to
contemplate the latest thinking in their own business planning.
Speakers included the commercial director of Facebook, leading
Executive Creative Directors and Planners, the founder of the
innovative advertising for mobiles company, Blyk, experts on trends in
advertising on the internet and branded programming.
This will become a common form of augmented reality, another mix of offlining and onlining or as I'm christening it 'meshlining' or to 'meshline'. True forms of the convergence, fusing into so many still unimagined creative possibilities.
Do you want to construct yourself as the perfect or near perfect avatar? What do you do? You visit the avatar maker shop of course. This has so so many possibilities. Imagine that you're single and love brazilian girls and want to find a new girlfriend. What do you? You go to the local Avatar shop and build a near perfect face avatar of yourself with a few subtle embellishments, but it's you in face and body. You then join a dating virtual world or probably a realisitic interpretation of our world like google earth. There you can virtually fly to Rio. In virtual Rio you can enter virtual bars, clubs even beaches and chat up Brazilian girls who are in reality near perfect visual face and body interpretations of themselves too. The offline population would suddenly have I'm guessing a hundred times more friends virtually than offline reality. But would they be meshline friends, real virtual friends? Let the blur begin.
The big question is would your meshline friends be their real faces and bodies though? That is going to be an interesting problem to solve and bring value to a virtual world. Will there be completely credible virtual worlds where you can only join it if you can prove who you really are? Will there be some form of creditable meshlining law to prove you are who you say you are as you switch from one certified virtual world to another where they guarantee that everyone is who they say they are? Will only you be able to control the virtual you? This opens up so many moral dilemmas. What would happen if someone stole your virtual identity? Virtual identity theft in a virtual world, causing virtual havoc. I can't wait to experience this especially when it will no doubt son be generated through your own laptop webcam and not in a shop or will it? via TVinJapan.
UPDATE - the 3D Animated self in any game or video - via trendhunter reporting from CES
Dear George, You might have noticed that the English band Radiohead has used it's powerful brand and music to help speed the change we access music, they earn their monies directly and hopefully begin the move to the free revenue model removing the 'middlemen' record companies. Now you, have a great opportunity to change the way we all access and watch content going beyond the digital native population. You're producing Clone Wars and also a Star War TV type series and have the perfect opportunity to use your powerful brand to speed social change in the way we watch and distribute content removing the mass media middlemen and definitely earning more through branding, traditional pre-rolls and new forms of advertising. Chris Albrecht at NewTeeVee has started this open plea to you and I'm joining the snowballing chorus.
With the emerging online channels like youtube, brightcove, veoh, p2p sites like bitorrent, itunes, the most powerful statement you can make to the traditional networks is to give us embed codes so we, the viewers would be your free media distributors. So we can host, comment (advertise and link) and spread the content amongst our readers at virtually no cost to you. The huge (wasteful) monies that brands have to pay on a traditional TV media spend. Media is usually 90% of marketing budget when on average only 10% is spent on a creative (but that's another story). Those media monies could instead directly pay you much bigger fees and also, hopefully drive and collaborate with brands to invest in much more entertaining, better adjoining or related advertising content (use some of that media budget on better more imaginative creative) to go with either of the two new series. They could create associated offline brand advertising, to promote your series experientially, driving new audiences to these new channels. But it won't be necessary, we, the consumer would do it through WOM.
Then once it's been distributed widely throughout the net, the icing on the cake is you do a traditional TV, DVD and other old ancillary market deals worldwide. Mass media TV channels will slowly become the second division in the league of media channels. Instead of them controlling what we watch and when. We can decide for ourselves. Remember there's approximately 300 million and counting broadband connections worldwide (one billion online or 18% of the world) but of course there's billions of traditional TV viewers.
Please use the net to premiere your new content and we'll spread the message and help educate the way the world accesses, watches where they want, when they want your compelling content. As this blog post clearly articulates Content is now king. Brands have to now follow the content. We, the public are now empowered to watch whatever we like and most of the world likes Star Wars. As NeeTeeVee points out you have already changed the world, why stop now? Please go and talk to Chris Anderson at Wired and author of The Long Tail. His new book is called FREE. I'm sure he could advise you. Regards Damiano Vukotic
Disclosure - I work for RSA Films developing new forms of content sometimes branded for digital and traditional channels.
'A 3 minute video highlighting the most important characteristics of US students today - how they learn, what they need to learn, their goals, hopes, dreams, what their lives will be like, and what kinds of changes they will experience in their lifetime.' paragraph from the great Interactive marketing Trends blog via mediadcultures.net